Brighton-based branding firm Baxter & Bailey has established the logo of a new music label, Nomad Music Productions. The centre of the brand is Nomad 's latest emblem, which "wanders, roams and explores," according to Baxter & Bailey co-founder and artistic director Matt Baxter. Applied through the label 's numerous digital and physical touchpoints, like its vinyl box, the letters help to build a "fluid and shape-shifting identity," he says. However, while the logotype and broader identification are marked by fluidity, certain components have been set to provide a sense of consistency. The 'N' of Nomad, for example, is rooted in the same place on all the vinyl sleeves.