Track metrics using Instagram Insights to learn more about your followers and understand the photos and videos your community cares about.
First of all, do you know how to get Instagram insights? Reply on my story/ or just ask me via dm ;) I got ya.
Business have different goals on Instagram, like finding new customers, building an engaged community or driving sales.
1. Think about your business goals and decide which metrics you want to select.
• If your goal is to connect with your community,
Select metrics that measure engagement on your content such as likes, shares, comments, and saves, which you can find in the Content tab of your Insights. These metrics allow you to track how people are interacting with your photos and videos.
• If your goal is to drive sales,
You can track specific metrics on your shopping posts like outbound clicks and product opens. These metrics allow you to see whether people are going to your website, and which products they’re most interested in. One great and FREE way to track clicks is by using bit.ly. Bit.ly is NOT only to shorten links it can do much more. Ask me and I’ll walk you through it.
2. Determine whether your Instagram audience matches your customers.
Get information on the top cities and countries, age ranges and gender of your followers in the Audience tab of your Insights. Use this information to determine whether your Instagram audience matches your customers.
3. Evaluate your metrics over time and adjust how you use Instagram.
Now that you know what metrics you want to prioritize, make sure to track those metrics over time. Don’t be discouraged if you see your numbers fluctuate from time to time. Focus on growth over a longer period of time social media and branding is a long term game... Adjust your goals as your account continues to grow.
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