"I thought, what we have here isn't just a bookmark," said Fry. "It's a whole new way to communicate."
This quote helped me understand why I like Post-It so much! Everyone who worked with me knows that I love paper. I like writing down my thoughts. One of my everyday tools to communicate with myself and others is the post-it note. I use a lot of them :)
Below I paste a short history of this product:
In 1968, Dr. Spencer Silver, a scientist at 3M in the United States, was attempting to develop a super-strong adhesive. Instead, he accidentally created a "low-tack", reusable, pressure-sensitive adhesive. For five years, Silver promoted his "solution without a problem" within 3M both informally and through seminars, but failed to gain acceptance. In 1974, a colleague who had attended one of his seminars, Art Fry, came up with the idea of using the adhesive to anchor his bookmark in his hymn book. Fry then utilized 3M's officially sanctioned "permitted bootlegging" policy to develop the idea. The original notes' yellow color was chosen by accident, as the lab next-door to the Post-It team had only yellow scrap paper to use.
3M launched the product as "Press 'n Peel" bookmark in stores in four cities in 1977, but results were disappointing. A year later, 3M instead issued free samples directly to consumers in Boise, Idaho, with 94 percent of those who tried them indicating they would buy the product. The product was sold as "Post-Its" in 1979 when the rollout introduction began, and was sold across the United States from April 6, 1980. The following year, they were launched in Canada and Europe.
On April 6, Post-it will have the 40th anniversary in Europe! :D
Like this post, if you like Post-its! :)
Thank you for reading :) #postitnotes #postit #creative #notes #reinvent #paper #management #handwriting #handwritings #history #product