Daily #business Pro Tip: Automating the Sales Process. - One of the most beautiful parts of modern business is the capability to automate the sales process for your products and/or services. We have so many incredible tools at our disposal to do this, but my favourite tool is something called a Sales Funnel. - To begin, what is a Sales Funnel? In a nutshell, it is a website that guides a potential customer or lead into a process of steps that entice them to purchase your product or service. Sales Funnels are designed to be a sort of digital salesperson for you. When the funnel is set up in an effective manner, it saves you valuable time chatting over the phone with prospects. Instead, you send them to the funnel and it explains everything they need to know. - Sales funnels can be used to generate lots of leads as well. A common approach is to create a free/affordable offer for people such as an eBook or written document that provides value to them. In exchange, the prospect enters their email address. This builds from the last post I made about collecting data. It is also a means of automating the data collection process, a double-whammy. - If you own a brick and mortar business, another means of automation is to simply allow customers to book an appointment or purchase your offerings directly from your website. You can do this by integrating Stripe onto your existing website, or simply create a Sales Funnel on a subdomain of your main website. Sales Funnels allow you to integrate Stripe or Paypal for payments. - It is important to approach business from an efficiency standpoint. Instead of having to be on calls all day trying to convince buyers to purchase (or hiring someone to do it for you), you can integrate a Sales Funnel instead. My preferred platform for creating a Sales Funnel is called Clickfunnels. Clickfunnels is a powerful marketing tool, as it integrates with Email marketing software and other software to really streamline these processes. - If you would like to learn more about Sales Funnels/Clickfunnels, how to build a Sales Funnel for yourself, or you are looking at having someone build one for you, send me a DM.